Search this site. Sexualized Violence in Ads. Concern about the sexual objectification of women in advertisements has been largely focused on the idea that these advertisements depict women and men enacting particular gender specific sexuality scripts, that reinforce "rape myth. Ads that depict women in a way that suggests submission to sexual assault, may be normalizing this rape mythology.
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Sex sells, or at least that is what advertisers hope. A recent study from the University of Georgia looked at sexual ads appearing in magazines over 30 years and found that the numbers are up. People are hard wired to notice sexually relevant information so ads with sexual content get noticed. Arguable, Calvin Klein and Victoria's Secret are not much different than Hanes or Vassarette, but perception studies show those brands are perceived as 'sexy,' and some customers want that. Looking at 3, full-page ads published in , and in popular magazines Cosmopolitan, Redbook, Esquire, Playboy, Newsweek and Time, researchers found sexual imagery in 20 percent of the ads. Using sex to sell everything from alcohol to banking services has increased over the years: 15 percent of ads used sex to sell in ; that percentage grew to 27 percent in
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Sexy advertisements are up in magazines from Playboy to Time and Newsweek to Esquire, according to new research from the University of Georgia. Since , the percent of ads using sex to sell products rose from 15 percent to 27 percent by Though sexual imagery is used to sell almost everything, even banking services, the bulk of the increase has come in ads for impulse buys: alcohol, entertainment, beauty supplies. These products have long clung to the " sex sells " maxim, said study researcher Tom Reichert, a professor of advertising and public relations at the University of Georgia. Past research has suggested, however, that sex doesn't sell to female readers , with sensual advertising images leaving women bored and uninterested.
Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity , pin-up models , and muscular men. In contemporary mainstream advertising e. Ads often feature provocative images of well-defined women and men in revealing outfits and postures selling things such as clothing, alcohol, beauty products, and fragrances.